Dawn Profile
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Take the assessment ↗

━━━

STEP OUT OF THE STATUS QUO

More

than

a

type.

Dawn Profile is the new generation of self-insight.
Understand the layers that make you.....you.

Find your starting point →
See how it works →

━━━

STEP OUT OF THE STATUS QUO

More

than

a

type.

Dawn Profile is the new generation of self-insight. Understand the layers that make you.....you.

Find your starting point →
See how it works →

━━━

A different premise

Meeting you

A human-centred assessment for the moments that matter.

How it works →

Communicate better.

Map team strengths.

Clarify your path.

Build confidence.

where you are.

━━━

A different premise

Meeting you,

where you are.

Clarify your path.

Map team strengths.

Build confidence.

Communicate better.

How it works →

━━━

The dawn framework

Four

layers,

one

profile.

Harmony is not always the goal, friction has information too.

We look at the interplay between your inner world and the outer direction you are choosing.

━━━

The dawn framework

Four

layers.

attention & focus

Layer One

Your instincts, focus and ability to connect the dots.

1

desire to lead

Layer Two

The pressure points, ambitions and decisions that pull you forward

2

social battery

Layer Three

The people, signals and expectations shaping the moment

3

communication

Layer Four

Your balance between relationships and influence

4

One

profile.

━━━

Start decoding the why

Results

you'll

actually

use.

Whether you're guiding a team or navigating your own path, discover the real motivations behind your leadership style, your natural response to pressure, and the subtle habits that might be getting in your way.

Follow the thread →
View sample report →

━━━

Start decoding the why

Results

you'll

actually

use.

Whether you're guiding a team or navigating your own path, discover the real motivations behind your leadership style, your natural response to pressure, and the subtle habits that might be getting in your way.

View sample report →
Follow the thread →

━━━

Real people. Real Results.

“These results were unlike anything I've ever seen from other assessments. Giving Dawn Profile a chance was a genuine game-changer in how I navigate running a business.”
Founder @ Bleubird Design
New York
“My results were so accurate, it’s kind of insane!”
Sales Manager @ Sphere
Vancouver
“My results validated the patterns I noticed at work and gave me the exact guideposts always to put my best foot forward,”
HR Manager @ WiPro
Vancouver
“Compared to other assessments that just toss you into a box, I felt so seen by Dawn.”
Dietican @ Real Food for Real Kids
Toronto
“The report is detailed and comprehensive without being redundant, which is excellent.”
President @ Grandlark Group
Vancouver
“It's been 3 weeks since taking my Dawn Profile, and I still find the guidance popping into my head.”
Senior Designer @Fast Signs
New York
“Dawn helped me identify the areas where my perception of myself was opposite to OTHERS’ perception of me”
Recruiter @ Simpson Associates
Vancouver
“I just graduated and wasn’t sure what type of job was right for me, and Dawn explained so clearly where I would work best, which saved future me from doing a job I may have hated.”
Student @ University of BC
Vancouver
“We use Dawn Profile to think through promotions and succession, checking whether someone's natural strengths actually line up with what a role demands rather than guessing.”
Director of Strategy @ Roadway Moving
New York
“I was feeling so lost and skeptically decided to go through Dawn, and I was shocked by my results! They basically laid out exactly what I should be doing and why.”
Sales Manager @ Jobber
Edmonton
Founder @ Bleubird Design
New York
If you're looking for a tool that delivers personalized practical value instead of generic labels, this is it!
Dietician @ Telus Health Centre
Vancouver
“We found the assessment to be an insightful and valuable tool for identifying individual strengths, development opportunities and potential areas of conflict before they became challenges...”
Chief Human Resources Officer @ TEN Leasing
Vancouver

━━━

Real people. Real Results.

“These results were unlike anything I've ever seen from other assessments. Giving Dawn Profile a chance was a genuine game-changer in how I navigate running a business.”
Founder @ Bleubird Design
New York
“My results were so accurate, it’s kind of insane!”
Sales Manager @ Sphere
Vancouver
“My results validated the patterns I noticed at work and gave me the exact guideposts always to put my best foot forward,”
HR Manager @ WiPro
Vancouver
“Compared to other assessments that just toss you into a box, I felt so seen by Dawn.”
Dietican @ Real Food for Real Kids
Toronto
“The report is detailed and comprehensive without being redundant, which is excellent.”
President @ Grandlark Group
Vancouver
“It's been 3 weeks since taking my Dawn Profile, and I still find the guidance popping into my head.”
Senior Designer @Fast Signs
New York
“Dawn helped me identify the areas where my perception of myself was opposite to OTHERS’ perception of me”
Recruiter @ Simpson Associates
Vancouver
“I just graduated and wasn’t sure what type of job was right for me, and Dawn explained so clearly where I would work best, which saved future me from doing a job I may have hated.”
Student @ University of BC
Vancouver
“We use Dawn Profile to think through promotions and succession, checking whether someone's natural strengths actually line up with what a role demands rather than guessing.”
Director of Strategy @ Roadway Moving
New York
“I was feeling so lost and skeptically decided to go through Dawn, and I was shocked by my results! They basically laid out exactly what I should be doing and why.”
Sales Manager @ Jobber
Edmonton
Founder @ Bleubird Design
New York
If you're looking for a tool that delivers personalized practical value instead of generic labels, this is it!
Dietician @ Telus Health Centre
Vancouver
“We found the assessment to be an insightful and valuable tool for identifying individual strengths, development opportunities and potential areas of conflict before they became challenges...”
Chief Human Resources Officer @ TEN Leasing
Vancouver

━━━

Made for now

Wherever

you

are,

start

here.

organizationsnew gradsjob seekersstudents
Start now →

Develop your team without any gaps.

Dawn Profile makes development conversations more precise and easier to measure.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“It's been 3 weeks since taking my Dawn Profile, and I still find the guidance popping into my head.”

Where will you thrive after graduating?

Transitioning into the workforce is easier when you know exactly how you operate.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“I just graduated and wasn’t sure what type of job was right for me, and Dawn explained so clearly where I would work best, which saved future me from doing a job I may have hated.”

Stand out as a candidate.

Turn self-awareness into your competitive advantage.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“My results validated the patterns I noticed at work and gave me the exact guideposts to always put my best foot forward.”

Feel confident in what you study.

Invest your time and tuition in a path that actually fits you.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“Dawn answered questions about myself that I didn’t even realize I had.”

━━━

Made for now

Wherever

you

are,

start

here.

organizationsnew gradsjob seekersstudents

Develop your team without any gaps.

Dawn Profile makes development conversations more precise and easier to measure.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“It's been 3 weeks since taking my Dawn Profile, and I still find the guidance popping into my head.”

Where will you thrive after graduating?

Transitioning into the workforce is easier when you know exactly how you operate.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“I just graduated and wasn’t sure what type of job was right for me, and Dawn explained so clearly where I would work best, which saved future me from doing a job I may have hated.”

Stand out as a candidate.

Turn self-awareness into your competitive advantage.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“My results validated the patterns I noticed at work and gave me the exact guideposts to always put my best foot forward.”

Feel confident in what you study.

Invest your time and tuition in a path that actually fits you.

When insight meets action.

Dawn Profile turns your results into a real plan. Giving you exactly what you need to take action and make smart choices for your future.

“Dawn answered questions about myself that I didn’t even realize I had.”

Start now →

━━━

The dawn perspective

Follow the thread,

uncover the pattern.

Take the assessment →

01 / Notice

96

questions

that

prompt

you

to

think

about

who

you

are.

02 / See

Your

responses

become

a

personalized

profile,

not

a

verdict.

03 / Move

Use

the

tailor-made

suggestions

and

self-reflection

prompts

as

a

cheat

code

to

achieving

your

goals.

━━━

The dawn perspective

Follow the thread,

uncover the pattern.

01 / Notice

96

questions

that

prompt

you

to

think

about

who

you

are.

02 / See

Your

responses

become

a

personalized

profile,

not

a

verdict.

03 / Move

Use

the

tailor-made

suggestions

and

self-reflection

prompts

as

a

cheat

code

to

achieving

your

goals.

Take the assessment →

Maximize

your

potential.

Designed for every journey.
Coaching, Human Resources, Personal Development & Career Development.

Starter
A personalized roadmap to improve your performance under pressure.
$50
$25
/ assessment
billed per use
applied across all domains and job level
20 minutes
access to the Dawn Profile dashboard
reveals blind spots in how you process information
designed for internal team and personal development
20+ reflection prompts
Start now →
Growth
Advanced training for a better understanding of performance psychology.
working managers and emerging leaders
3 Hours
access to virtual “Office Hours”
deepen your understanding of Attentional Control Theory,  Behavioural Pattern Recognition and key principles
practice facilitation and coaching techniques
3 Dawn Profile Credits
Contact us ✉
Max
Custom workshops based on your organizations needs.
all industries and team size
4 hours or 8 hours
access to virtual “Office Hours”
deepen your understanding of Attentional Control Theory,  Behavioural Pattern Recognition and key principles
debrief team results
team development, conflict management, leadership training, self-awareness, attentional control theory
10 Dawn Profile credits
Contact us ✉

Maximize

your

potential.

Designed for every journey.

Starter

improve your performance under pressure

Growth

Advanced training in performance psychology

Max

Custom workshops based on your organizations needs

━━━

Data Backed Results

Not just built on theory,

we tested it.

Sample Size

Dawn was empirically validated using real-world data from 700+ participants across Canada, the United States and Europe.

Through years of rigorous testing, statistical analysis confirms that Dawn Profile measures multiple distinct and meaningful performance psychology traits. Some traits cluster together, some act as opposites, and others stand independently.

A pattern expected in well-designed, reliable and valid assessments.

Reliable
Inclusive
Diversified
Learn More →

━━━

Data Backed Results

Not just built on theory,

we tested it.

Sample Size

Dawn was empirically validated using real-world data from 700+ participants across Canada, the United States and Europe.

Reliable
Inclusive
Diversified

Through years of rigorous testing, statistical analysis confirms that Dawn Profile measures multiple distinct and meaningful performance psychology traits. Some traits cluster together, some act as opposites, and others stand independently.

A pattern expected in well-designed, reliable and valid assessments.

Learn More →

━━━

Start decoding the why

A

plan

built

around

how

you

actually

operate.

Whether you're guiding a team or navigating your own path, discover the real motivations behind your leadership style, your natural response to pressure, and the subtle habits that might be getting in your way.

Talk to the Dawn team ✉
Take the assessment →

Discover

your

path.

Take the assessment →
Talk to the Dawn team ✉

━━━

Frequently Asked

Questions

What is Dawn?

Dawn is a 96-item questionnaire that assesses an individual’s concentration, motivation, and communication style.

How Much does it cost?

For a one-time fee of $25 USD, you will gain access to your Dawn Profile, including your personalized score on 12 scales and a comprehensive breakdown of how you focus, think, lead, and communicate.

What are the 12 scales?

Instinctive, Analytical, Precision, Desire to Lead, Takes Control, Confidence, Competitiveness, Decisiveness, Extroversion, Introversion, Expression of Ideas, Cooperative & Affirming, Constructive & Direct. 

How does it work?

Dawn takes approximately 25 minutes to complete. Each question describes a thought, behaviour, or a general statement, to which one of five options must be chosen:

Never, Rarely, Sometimes, Frequently, Always

Why is it important?

Dawn empowers individuals to take a more holistic approach to understanding themselves. Your personality traits are not mutually exclusive; they interact and can directly influence one another. What will you study? Where will you live? What career interests you? Understanding your core personality traits will guide you to make informed decisions.

Who is it made for?

Dawn is designed for everyone.

Professionals can lean on this questionnaire to empower and build stronger teams, guiding them toward their goals more effectively.

Those looking to deepen self-reflection and personal development will benefit from the many opportunities to sit with their results and read the carefully crafted questions within them, inviting individuals to dig deeper into different aspects of their motivation, communication, and concentration styles.

What makes it different?

Dawn is designed to embrace your complexity. Going beyond generic personality types to reveal the depth of who you are. Rooted in attentional theory, this instrument identifies how the different pieces of your personality interact with one another, where they can work in harmony and where they can clash.

What is the outcome?

Your personalized report offers opportunities for self-reflection and tools to help you level up in both your personal and professional life. This insightful 12-page personalized report answers the questions that no other report can.

e.g. How does your gut mislead you? When do you stop listening? What can your social battery be telling you? And where are your blind spots?

Is my private information secure?

All information transmitted by the system is protected using TLS 1.2, which encrypts data while it’s in transit. In addition, all stored data is encrypted at rest using AES-256, an industry-standard encryption method trusted by governments and financial institutions. These protections help ensure your private information remains secure from unauthorized access.

Can I see a sample report?

Absolutely. Click here for a sample of the report.

━━━

Frequently Asked

Questions

What is Dawn?

Dawn is a 96-item questionnaire that assesses an individual’s concentration, motivation, and communication style.

How Much does it cost?

For a one-time fee of $25 USD, you will gain access to your Dawn Profile, including your personalized score on 12 scales and a comprehensive breakdown of how you focus, think, lead, and communicate.

What are the 12 scales?

Instinctive, Analytical, Precision, Desire to Lead, Takes Control, Confidence, Competitiveness, Decisiveness, Extroversion, Introversion, Expression of Ideas, Cooperative & Affirming, Constructive & Direct. 

How does it work?

Dawn takes approximately 25 minutes to complete. Each question describes a thought, behaviour, or a general statement, to which one of five options must be chosen:

Never, Rarely, Sometimes, Frequently, Always

Why is it important?

Dawn empowers individuals to take a more holistic approach to understanding themselves. Your personality traits are not mutually exclusive; they interact and can directly influence one another. What will you study? Where will you live? What career interests you? Understanding your core personality traits will guide you to make informed decisions.

What makes it different?

Dawn is designed to embrace your complexity. Going beyond generic personality types to reveal the depth of who you are. Rooted in attentional theory, this instrument identifies how the different pieces of your personality interact with one another, where they can work in harmony and where they can clash.

Who is it made for?

Dawn is designed for everyone.

Professionals can lean on this questionnaire to empower and build stronger teams, guiding them toward their goals more effectively.

Those looking to deepen self-reflection and personal development will benefit from the many opportunities to sit with their results and read the carefully crafted questions within them, inviting individuals to dig deeper into different aspects of their motivation, communication, and concentration styles.

Is my private information secure?

All information transmitted by the system is protected using TLS 1.2, which encrypts data while it’s in transit. In addition, all stored data is encrypted at rest using AES-256, an industry-standard encryption method trusted by governments and financial institutions. These protections help ensure your private information remains secure from unauthorized access.

What is the outcome?

Your personalized report offers opportunities for self-reflection and tools to help you level up in both your personal and professional life. This insightful 12-page personalized report answers the questions that no other report can.

e.g. How does your gut mislead you? When do you stop listening? What can your social battery be telling you? And where are your blind spots?

Can I see a sample report?

Absolutely. Please get in touch with us directly for a sample report.
1-800-419-7473  support@tpsitais.com
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