You're More Than a Type!

Try Dawn Here

What people are saying

Not Just Built on Theory.

We tested it.

Dawn was empirically validated using real-world data from 500+ participants across Canada, the United States and Europe.  Statistical analysis confirms that Dawn measures multiple distinct and meaningful personality traits. Some traits cluster together, some act as opposites, and others stand independently.
A pattern expected in well-designed, reliable and valid assessments.

Not Just Built on Theory.

We tested it.

Dawn was empirically validated using real-world data from 500+ participants across Canada, the United States and Europe.  Statistical analysis confirms that Dawn measures multiple distinct and meaningful personality traits. Some traits cluster together, some act as opposites, and others stand independently.
A pattern expected in well-designed, reliable and valid assessments.

Made For

Every Journey

Personal Development

Prompts inward thinking for improved self-discovery, alignment and growth.

Human Resources

Gather useful data to create optimal team structure, drive efficiency, and strengthen retention.

Self-Guided Coaching

Outlines the building blocks for a clear, actionable strategy to assist clients in reaching their goals.

Career Development

Asses your different skills to see how they align with your current career and different career prospects.

Contact Us
Previous
Next

Personal Development

Prompts inward thinking for improved self-discovery, alignment and growth.

Human Resources

Gather useful data to create optimal team structure, drive efficiency, and strengthen retention.

Self-Guided Coaching

Outlines the building blocks for a clear, actionable strategy to assist clients in reaching their goals.

Career Development

Asses your different skills to see how they align with your current career and different career prospects.

Contact Us

A Look Inside Your

A Look
Inside Your

Dawn Profile

  • A brief synopsis outlining your score

  • 5 sections of insight into specific behaviours

  • 4 Parts:

    1. Your focus & attention
    2. Your desire to lead
    3. Your social battery
    4. Your communication style

  • Self-reflection questions and practical suggestions

  • A brief synopsis outlining your score

  • 5 sections of insight into specific behaviours

  • 4 Parts:

    1. Your focus & attention
    2. Your desire to lead
    3. Your social battery
    4. Your communication style

  • Self-reflection questions and practical suggestions

Uncover Your

Potential  

1
Complete the Questionnaire
~15 minutes to answer 96 multiple choice questions.
2
Enter Payment Details
a one time fee of $25 USD + tax.
3
Check your email
receive your results, link is live for 30 days.
4
Unlock Your Potential
come back in 6 months & see how much you've developed.
Try Dawn Now

Person

ality

Reimagined

Designed for complexity.

You aren’t a one-dimensional character. Dawn goes beyond generic personality types to reveal the depth of who you are.

More than a label.

Dawn explains how your traits collide, collaborate, and occasionally trip over one another. Say goodbye to outdated labels.

Decades of research, built in.

From the makers of the TAIS assessment, Dawn was rigorously tested to ensure you receive insights you can trust.

Personalized profile.

Receive a personalized roadmap for your development to answer the following questions....

Where does your mind mislead you?

What is your social battery telling you?

When do you stop listening?

Where are your blind spots?

A Look Inside Your

A Look
Inside Your

Dawn Profile

  • A brief synopsis outlining your score

  • 5 sections of insight into specific behaviours

  • 4 Parts:

    1. Your focus & attention
    2. Your desire to lead
    3. Your social battery
    4. Your communication style

  • Self-reflection questions and practical suggestions

A brief synopsis outlining your score

5 sections of insight into specific behaviours

4 Parts

- Your Focus & Attention
- Your Desire To Lead
- Your Social Battery
- Your Communication Style

Self-reflection questions and practical suggestions.

FAQ

What is Dawn?

Dawn is a 96-item questionnaire that assesses an individual’s concentration, motivation, and communication style.

How Much does it cost?

For a one-time fee of $25 USD, you will gain access to your Dawn Profile, including your personalized score on 12 scales and a comprehensive breakdown of how you focus, think, lead, and communicate.

What are the 12 scales?

Instinctive, Analytical, Precision, Desire to Lead, Takes Control, Confidence, Competitiveness, Decisiveness, Extroversion, Introversion, Expression of Ideas, Cooperative & Affirming, Constructive & Direct. 

How does it work?

Dawn takes approximately 25 minutes to complete. Each question describes a thought, behaviour, or a general statement, to which one of five options must be chosen:

Never, Rarely, Sometimes, Frequently, Always

Why is it important?

Dawn empowers individuals to take a more holistic approach to understanding themselves. Your personality traits are not mutually exclusive; they interact and can directly influence one another. What will you study? Where will you live? What career interests you? Understanding your core personality traits will guide you to make informed decisions.

Who is it made for?

Dawn is designed for everyone.

Professionals can lean on this questionnaire to empower and build stronger teams, guiding them toward their goals more effectively.

Those looking to deepen self-reflection and personal development will benefit from the many opportunities to sit with their results and read the carefully crafted questions within them, inviting individuals to dig deeper into different aspects of their motivation, communication, and concentration styles.

What makes it different?

Dawn is designed to embrace your complexity. Going beyond generic personality types to reveal the depth of who you are. Rooted in attentional theory, this instrument identifies how the different pieces of your personality interact with one another, where they can work in harmony and where they can clash.

What is the outcome?

Your personalized report offers opportunities for self-reflection and tools to help you level up in both your personal and professional life. This insightful 12-page personalized report answers the questions that no other report can.

i.e How does your gut mislead you? When do you stop listening? What can your social battery be telling you? And where are your blind spots?

Is my private information secure?

All information transmitted by the system is protected using TLS 1.2, which encrypts data while it’s in transit. In addition, all stored data is encrypted at rest using AES-256, an industry-standard encryption method trusted by governments and financial institutions. These protections help ensure your private information remains secure from unauthorized access.

Can I see a sample report?

Absolutely. Please get in touch with us directly for a sample report.
1-800-419-7473  support@tpsitais.com
The TAIS Inventory and TAIS-related content is Copyright © 1974-2026 Grandlark Investments Inc., under exclusive license to TAIS Performance Systems, Inc.
Privacy PolicyTerms of Use
TAIS
Copyright © 2026 TAIS Performance Systems Inc. (TPSI)